I build revenue engines for complex technical products.

Founded and scaled a deep-tech astrophotography hardware company, owning product strategy, GTM, revenue growth, manufacturing coordination, and customer acquisition.

• Bootstrapped €120,000+ in early revenue with zero paid ad spend through targeted community engineering and founder-led sales.
• Defined positioning, pricing, and GTM strategy for multiple precision hardware products.
• Built inbound acquisition across SEO, content, technical communities, and direct founder-led selling.
• Led cross-functional execution across hardware, firmware, software, supplier sourcing, and production.
• Translated customer feedback into product roadmap decisions, feature prioritization, and commercial messaging.

Owned company-wide growth and revenue strategy across marketing, sales, partnerships, positioning, demand generation, and revenue operations for an AI research and B2B media business.

• Architected the pivot from a low-ticket subscription research model into a premium B2B media and enterprise services business.
• Drove 420% ARR growth in the AI research business.
• Helped scale annual revenue contribution from approximately $80k to $2.5M+.
• Built and scaled an inbound growth engine, tripling organic traffic and increasing qualified leads.
• Scaled inbound pipeline to $1.58M+ annual value.
• Improved CAC efficiency, conversion rates, and funnel performance across inbound channels.
• Developed enterprise positioning and product marketing for AI-focused B2B audiences.
• Implemented KPI dashboards, attribution models, revenue analytics, and forecasting systems.
• Built relationships with Fortune 1000 executives and supported high-value enterprise deals.

Led demand generation, funnel optimization, and early revenue operations during the transition into broader growth leadership.

• Improved lead quality, conversion rates, and pipeline efficiency across inbound channels.
• Supported RevOps foundations, campaign performance tracking, and growth analytics.
• Helped establish the operating systems later used to scale the company’s AI-focused B2B growth motion.

Led growth strategy, commercial process improvement, revenue operations, and cross-functional execution across sales, operations, and supply chain.

• Drove 47% year-over-year revenue growth.
• Optimized pricing and commercial processes, improving margins while reducing costs by 20%.
• Implemented forecasting, reporting, and performance tracking systems.
• Aligned sales, operations, and supply chain to improve GTM execution.
• Reduced delivery lead times by 30%, improving customer retention and satisfaction.

Built and scaled customer lifecycle, retention, CRM, and post-purchase growth strategy across global markets.

• Implemented CRM systems that improved response time by 45%.
• Increased customer retention and lifetime value through lifecycle optimization.
• Reduced churn by leveraging customer insights, feedback loops, and post-purchase engagement.
• Supported revenue growth through improved customer experience and retention systems.

Led global B2B marketing and revenue strategy across EMEA for renewable energy and industrial products.

• Owned pipeline generation, positioning, pricing strategy, and campaign ROI.
• Increased client acquisition by 30% and repeat business by 40%.
• Built and scaled distributor and partner networks.
• Managed brand positioning, commercial messaging, and go-to-market execution across international markets.

Led market expansion, business development, partner development, and sales enablement initiatives.

• Supported enterprise sales cycles with positioning, proposals, and commercial materials.
• Improved lead generation and conversion through targeted marketing campaigns.
• Built partnerships with distributors and suppliers to support regional expansion.
• Strengthened commercial messaging for B2B industrial and renewable energy buyers.

Executed technical B2B marketing campaigns, supported complex product sales activities, and managed client-facing commercial communications for industrial and renewable energy products.

• Managed proposals, client communications, and sales presentations.
• Supported B2B sales activities across renewable energy and industrial product categories.
• Built early commercial experience across marketing execution, sales support, and customer communication.